GIFs are a mini-vehicle for storytelling, capturing emotions, and communicating them in a concise way that words and pictures alone cannot.”įor example, a picture of this bear looking at school children is not that interesting.īut in animated GIF form, it’s way more fun and tells a better story. “If a picture is worth a thousand words, a GIF is worth 10,000. A photo of can hint at action happening, while an animated GIF can actually display it. Joe Puglisi, Senior Creative Strategist, Buzzfeed puts it this way: What makes animated GIFs better than normal images? Their power lies in their ability tell a more dynamic story than a still picture. Motion Mixes Things Up “If a picture is worth a thousand words, a GIF is worth 10,000.” This focus on visual content is only increasing, and adding animated GIFs into the mix of content is a great way to grab eyeballs. A recent study by Citrix even noted that 63% of social media is now made up images.
LinkedIn even got in on the action, purchasing the visually focused SlideShare in 2012. This comes as a result of increased competition from other image-centric social sites such as Pinterest, Tumblr, and Google+. Over the past 3 years, social platforms like Facebook and Twitter have been continually making improvements to become more visual.
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Study after study shows captivating imagery leads to better engagement. According to an ongoing research survey conducted by Software Advice and Adobe, images are the most important factor in optimal social media content. We live-and market in-an age of ever-increasing competition for ever-decreasing attention spans. The importance of visual content cannot be understated.
The truth is, animated GIFs belong in your content marketing mix, even if your brand would never respond to people with GIFs of Star Trek characters Top Gun High Fiving. Below are a few ways animated GIFs can realistically become part of your B2B content marketing efforts. Twitter had already supported the ability to play YouTube videos and SlideShares directly on timelines, so what took so long to allow animated GIFs? I didn’t really view this as much of a news item when my Senior Managing Editor Anne Murphy suggested we write a post about it. “After all,” I reasoned, “Twitter’s late to the game on this one.” Animated GIFs are widely a part of pop culture-regularly used in blog posts and emails-and have been supported on other social media platforms like Tumblr and Pinterest for a while now.
Why Animated GIFs Belong in Your Content Marketing Mix by the tweet above, I greeted this announcement with a shoulder shrug. The news was met with joyous, GIF-filled applause from tech blogs, teens, and social media marketers far and wide. We got in on the action right away. Twitter just announced they’ll allow animated GIFs on, iPhone, and Android.
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